MERCY SHIPS
CAMPAIGN ART DIRECTION | EDELMAN
Mercy Ships is a charitable organization that retro-fits large scale ships to be floating hospitals and provides free health care to underserved populations. We worked with them on a brand awareness campaign that flipped the term “first world problems” on it’s head. #WorldProblemsFirst became an anthem and the campaign was successful in gaining new donors, volunteers, and crew for the ship that Mercy Ships needed.