BRANDING PROCESS
Here is a look into my branding process for The Moorings from mood board to logo and imagery exploration as well as the final before/after of the logo design.
Here is a brief example of the branding process that I used to get to the final identity for The Moorings. Starting with moodboards and logo iterations, then on to icons and extra brand identity trials. All of the iconography and illustrations are hand-painted watercolors.
The personality conveyed is meant to be warm, playful, and simple.